The Music Industry Studies is the first collegiate program of its kind in the region. It merges practice with theory along with intensive, hands-on training and internships to give students the knowledge and resilience to succeed in the fast-paced environment of the music industry. It was designed to prepare you for success in a variety of 21st century music careers. Plus, you will have access to a host of alumni and music industry executives who know the skills and characteristics they are seeking in future employees.

Bachelor of Science in Music Industry Studies, 4-year Plan

It is a non-audition music degree.

music industry studies major
Pursue your passion

I chose Pacific because the music business program was unique and it was exactly the degree I was looking for. I love the small class sizes in the conservatory and I have made good connections with my professors. I chose Music Industry Studies because I had a passion for music. I hope to be a tour manager or work in some form of live music with my degree.

Ailey Butler ’22
BS, Music Industry Studies

Notable program features

  • Non-audition admission
  • Option to pursue a minor in subjects such as business, computer science, communication, film studies and more
  • Hands-on experience in Pac Ave Records label (student-run) and at on-campus recording studio
  • Internships
  • One-on-one advising and career planning with program faculty and industry professionals
  • Conceiving and executing music and media projects such as recordings, videos, websites and tour packages
  • Media production and online media promotion, especially in conjunction with social media
  • Internships with music firms in various market sectors
  • Developing and completing a senior project that may be an application, company, product or service
Pac Ave Records

Pac Ave Records is the student-run record label and music services company where students are coached by faculty and alumni mentors. This industry model was created in the spring of 2012 and provides you with hands-on experience while building your resume.

pac ave records jelani

Our graduates

Our Music Industry Studies graduates enter a variety of careers within the music and entertainment industries, including live entertainment promotion, music publishing and licensing, music recording and production, and music distribution and streaming. Because of the individualized structure of Pacific’s program, students learn how to make aesthetic and business judgments enabling them to step right into their professional life following graduation. They acquire hallmarks that identify them as potential leaders.

Contact Us

opera students performing
Conservatory of Music
209.946.2418

Faye Spanos Concert Hall, 3rd Floor
3601 Pacific Avenue
Stockton, CA 95211