The Music Management degree at University of the Pacific prepares students for a wide variety of music careers where knowledge and understanding of music performance, repertoire, styles and history are valuable assets. We foster learning qualities such as innovation, risk-taking, experiential learning and out-of-the-box thinking and understand that innovation and creativity are necessary aspects of entrepreneurship. Your success depends on career readiness upon graduation. To achieve that, our students conceive and execute music and media projects such as recordings, videos, websites and tour packages, and produce various promotions, especially in conjunction with social media.

Degrees Offered

Bachelor of Music in Music Management

Learn how to apply and audition.

Music Management student, Sami Fong
Hands-on experience

I decided to take on a BM in music management with a jazz minor because smaller class sizes enable me to make real connections with faculty and staff, allowing them to help me choose which path to take. Participating in internships and Pacific’s student-run label, Pac Ave Records, give me hands-on experience in the music industry field.

Sami Fong ’20
BM, Music Management, Guitar
Minor in Jazz Studies

Pac Ave Record Label

Pac Ave Records is the student-run record label and music services company where students are coached by faculty and program alumni. This industry model was created in the spring of 2012 and is part of a Music Management curriculum that gives students hands-on experience while building their resume. Recent artists to work with the label were Issadora Ava (2019-20) and Jelani Brown (2018-19).

Student in the recording studio
Recipients of the Breakthrough Internship Fund 2019
Breakthrough Internship Fund

A scholarship fund, established by the Music Management Advisory Board, which allows students to participate in off-campus experiential learning internships taken for academic credit. Students receive a stipend for their housing, travel and living expenses. Current Pacific majors in Music Management, Music Industry Studies or Arts & Entertainment are eligible to apply. To apply, contact prof. Benom Plumb.

Pictured: Board member Casey Lowdermilk '07 (far left) with the 2019 recipients of Breakthrough Internship Fund scholarships.

Music Management Advisory Board

  • Renee Albrecht, Senior Royalty Accountant, GLU Mobile*
  • Todd Brabec, Author, Educator, Attorney, Consultant
  • Kendra Clark, General Manager, SMG/Stockton Arena
  • Will Crew, Product Manager, Facebook
  • Keith Hatschek, Professor Emeritus, Pacific Music Industry Studies Author, Educator
  • Samantha Juneman, SVP, Head of Marketing, ADA  Music
  • Sabrina Kartzman, Label Music Business Development Manager, Facebook
  • Scott Liggett, Co-founder Media City Sound, composer and producer*
  • Michael Lorda, COO at Unlimited Sounds Music Publishing & Distribution*
  • Brandie Louck, Event Producer, Live Nation*
  • Casey Lowdermilk, Assistant General Manager, Another Planet Entertainment*
  • Jon Maples, Founder, Gimme Radio
  • Cookie Marenco, Founder, Blue Coast Music, Record Producer
  • Nick Phillips, Jazz Music Editor, iHeartMedia, GRAMMY-recognized record producer*
  • Leonard Richardson, Vice President - Music, the CW Television Network
  • Alicen Schneider, Senior VP, Head of Music Creative, Universal Studio Group + NBCUniversal Media
  • Phil SchroederComposer, Producer, Artistic Director and Playwright
  • Andrew Stess, CEO of StessCo Consulting Group
  • Denny Stilwell, President, Mack Avenue Records*

* Note: Pacific alumni

Students benefit from working with industry professionals

Students in the Music Industry and Music Management programs benefit from the involvement of active Advisory Board composed of a broad set of industry leaders, company founders and entrepreneurs. Founded in 2008, the Board was the driving force behind the development of Pacific's innovative Music Industry Studies program. The members provide advice on curriculum, internship and job placement for students and alumni, and serve on occasion as coaches or mentors in student projects. They also engage in valuable one-on-one advice at the Mentoring Brunch held each spring on the Stockton campus.

Music Management Board Member Casey Lowdermilk
From a Board Member
Casey Lowdermilk

"Attending Pacific provided me with the resources, mentorship and professional connections to help establish my career after graduation and continues to provide those same benefits to this day. I'm grateful for this experience and proud to be a Tiger!"

- Casey Lowdermilk '07
Assistant General Manager, Another Planet Entertainment

Minor in Music Management

Open to any major, this minor allows you to explore career options in the music and entertainment industries. You will complete two foundational courses and an internship while consulting with the Program Director to choose additional music management courses best matching your individual areas of interest. No audition or performance of music is required.

Our graduates

Graduates acquire insight and knowledge into the inner workings of the music industry to help them navigate and manage their own career as a developing artist. They pursue careers as music producers, arrangers, recording engineers, sound designers, music programmers, journalists, editors or performers. Many of them have joined the following industry leaders:

  • Another Planet Entertainment
  • Apple Music
  • Aspen Music Festival
  • CW Television Network
  • Capitol Records
  • Concord Music
  • Create Music Group
  • Crunch Digital

  • Facebook Music
  • Google
  • House of Blues
  • Kobalt Music
  • Los Angeles Philharmonic
  • Live Nation
  • Mack Avenue Records
  • Mood Media

  • Pandora
  • Red Bull Music
  • Republic Records
  • Spotify
  • UC Theater Berkley
  • Universal Music Group
  • Warner Chappell Music Publishing
  • Warner Records

Contact Us

Faye Spanos Concert Hall
Conservatory of Music

Conservatory of Music
3601 Pacific Ave.
Stockton, CA 95211