Bachelor of Music with Emphasis in Music Management

The Bachelor of Music degree with an emphasis in Music Management prepares students for a wide variety of music careers where their knowledge and understanding of music performance, repertoire, styles and history will become valuable assets. The conservatory fosters learning qualities such as innovation, risk-taking, experiential learning and out-of-the-box thinking. Pacific understands that innovation and creativity are necessary aspects of entrepreneurship, and student success depends on their career readiness upon graduation. To achieve that, Music Management students conceive and execute music and media projects such as recordings, videos, websites and tour packages, and produce various promotions, especially in conjunction with social media.

Bachelor of Music with Emphasis in Music Management 4-Year Plan

Hands-on experience

I decided to take on a BM in music management with a jazz minor because smaller class sizes enable me to make real connections with faculty and staff, allowing them to help me choose which path to take. Participating in internships and Pacific’s student-run label, Pac Ave Records, give me hands-on experience in the music industry field.

Sami Fong ’20
BM, Music Management, Guitar
Minor in Jazz Studies

Issadora Ava working with students from Pac Ave Records

Program Highlights

Pac Ave Records Label

Pac Ave Records is the student-run record label and music services company where students are coached by faculty and program alumni. This industry model was created in the spring of 2012 and is part of a Music Management curriculum that gives students hands-on experience while building their resume. Recent artists to work with the label were Issadora Ava (2019-20) and Jelani Brown (2018-19).

Learn more about Pac Ave Records

Program Highlights

Breakthrough Internship Fund

A scholarship fund, established by the Music Management Advisory Board, which allows students to participate in off-campus experiential learning internships taken for academic credit. Students receive a stipend for their housing, travel and living expenses. Current Pacific majors in Music Management, Music Industry Studies or Arts & Entertainment are eligible to apply.

Pictured: Casey Lowdermilk '07 (far left) with the 2019 recipients of Breakthrough Internship Fund scholarships.

Music Management Advisory Board

Students in the Music Industry and Music Management programs benefit from the involvement of active Advisory Board composed of a broad set of industry leaders, company founders and entrepreneurs. The Board was founded in 2008 and was the driving force behind the development of Pacific's innovative Music Industry Studies program. The Board members provide advice on curriculum, internship and job placement for students and alumni, and serve on occasion as coaches or mentors for student projects. They also engage in valuable one-on-one advice at the annual Mentoring Brunch held each spring on the Stockton campus.

Renee Albrecht, Senior Royalty Accountant, GLU Mobile*
Jorge Barriere, Principal, dB Artist Management*
Todd Brabec, Author, Educator, Attorney, Consultant
Tish Ciravolo, President and Owner, Daisy Rock Girl Guitars
Kendra Clark, General Manager, SMG/Stockton Arena
Bob Gallien, President, Gallien Technologies, Gallien-Kruger Amplifiers
Samantha Juneman, Director, Global Commercial Partnerships (Streaming) at Universal Music Group*
Sabrina Kartzman, Label Music Business Development Manager, Facebook
John La Grou, Founder, Millennia Media Systems
Scott Liggett, Co-founder Music City Sound, composer and producer*
Michael Lorda, COO at Unlimited Sounds Music Publishing & Distribution*
Brandie Louck, Senior Event Producer, AEG Live*
Casey Lowdermilk, Assistant General Manager, Another Planet Entertainment*
Jon Maples, Founder, Gimme Radio
Cookie Morenco, Founder, Blue Coast Records, Downloads NOW!, Record producer
Nick Phillips, Record producer, Zen & Tonic Consulting*
Cecil Ramirez, National Sales Manager, Mason & Hamlin Pianos*
Leonard Richardson, Vice President - Music, the CW Television Network*
Andrew Stess, CEO of StessCo Consulting Group
Denny Stilwell, President, Mack Avenue Records*
Brooke Wentz, Founder, The Rights Workshop and Seven Seas Music

* Pacific alumni

Our graduates

Graduates acquire insight and knowledge into the inner workings of the music industry to help them navigate and manage their own career as a developing artist. They pursue careers as music producers, arrangers, recording engineers, sound designers, music programmers, journalists, editors or performers at firms such as:

Warner Music Group
Dolby Laboratories
Clear Channel Radio
Live Nation Concerts
Concord Music Group
ESP Guitars
Universal Music Publishing
Mason & Hamlin Pianos
The CW Television Network
Warner-Chappell Music Publishing
LA Philharmonic

Minor in Music Management

This minor degree allows you to explore career options in the music and entertainment industries while pursuing another major area of study. You will complete two foundational courses and an internship while consulting with the Program Director to choose additional coursework within a range of music management courses that will best match your individual areas of interest. No audition or performance of music is required to earn the minor in music management.