Music Management degree at University of the Pacific prepares students for a wide variety of music careers where knowledge and understanding of music performance, repertoire, styles and history are valuable assets. We foster learning qualities such as innovation, risk-taking, experiential learning and out-of-the-box thinking and understand that innovation and creativity are necessary aspects of entrepreneurship. Your success depends on career readiness upon graduation. To achieve that, our students conceive and execute music and media projects such as recordings, videos, websites and tour packages, and produce various promotions, especially in conjunction with social media.